Insight: People want to invest in coolers that will actually do their job and help extend their outdoor experiences.
Big Idea: Save The Beers — Yeti encourages you to stray from your normal path and keep wandering. But wandering takes time. Time moves quicker when you’re enjoying the beauty of nature and affects the items you bring. Time passes, ice melts, beers get cold. Or, they do with a regular ol’ cooler. The Hopper Backflip keeps drinks colder for longer so you can explore longer. No more warm beers. No more adventures cut short. No matter the journey you take, you can always count on a cold beer to reward you at the end.
Medium: Print, Location-Based Patches, Free Maps