Yeti Hopper Backflip
       
     
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Yeti Hopper Backflip
       
     
Yeti Hopper Backflip

Insight: People want to invest in coolers that will actually do the job and help extend their outdoor experiences.

Big Idea: Save The Beers — Yeti encourages you to stray from your normal path and keep wandering. But wandering takes time. Time passes, ice melts, beers get cold. The Hopper Backflip keeps drinks cold so you can explore longer. No matter the journey you take, you can always count on a cold beer to reward you at the end.

Challenge: Introduce new line of product in a new light and target a different group of people.

Fun Fact: Yeti was my first time learning how to take my painting skills to the digital world. I quickly learned that investing in a drawing pad would’ve been wise.

Medium: Print, Merchandise

Credits: Art Director - Jessica Mendez, Copywriter - Kylen Chen-Troester, Creative Director- Chad Rea

Yeti2-1.jpg
       
     
Yeti3-1.jpg
       
     
Mendez,Jessica-JMM7834 15-1.jpg