Insight: People want to invest in coolers that will actually do the job and help extend their outdoor experiences.
Big Idea: Save The Beers — Yeti encourages you to stray from your normal path and keep wandering. But wandering takes time. Time passes, ice melts, beers get cold. The Hopper Backflip keeps drinks cold so you can explore longer. No matter the journey you take, you can always count on a cold beer to reward you at the end.
Challenge: Introduce new line of product in a new light and target a different group of people.
Fun Fact: Yeti was my first time learning how to take my painting skills to the digital world. I quickly learned that investing in a drawing pad would’ve been wise.
Medium: Print, Merchandise