For Intro to Creative we had to make a brand essence video for a company. We chose Warby Parker. Our goal was to create a 2 minute video that represented what the brand looks like, sounds like, and is like without actually telling the viewer until the end. My favorite part of the video was the way we captured movement. I was in charge of seeking locations while closely paying attention to color palettes, helping out with the filming portions, and contributing to the story boarding. At the end of the semester our video was shown during the “unofficial awards” lecture.