During recruitment for Texas Royals, I experienced a challenge as I worked with my team, we had never done a systematic way of promoting recruitment. In the past, our organization had often relied on word-of-mouth alone with tabling around campus to get the word out. However, considering our biggest target audience are the incoming freshman girls, we had to strategize to not only help our organization stand out, but also do so in a way that was more organized and consistent. This led to creation of our “Recruitment Brand Guidelines” in which — much like it sounds— I created a guideline of fonts and color palettes we would stick with throughout all of recruitment period. Our recruitment chair chose the theme of “A Royal Draft” so our guideline followed a football theme from Instagram posts and hashtags to our own recruitment apparel we were required to wear to events.