Insight: People don’t brush their teeth well so we want them to build on good habits.
Big Idea: Electrified Brushing — Quip was created to give you as few barriers as possible to keep up with dental health. Two industrial designers decided to take a dentist’s advice and created a brush with no gimmicks, just good design. So not only will your brushing habits get better, your style stays consistent.
Challenge: Introduce a new product into a saturated market while also emphasizing that we actually care for the consumer.
Fun Fact: Kate and I turned my apartment into a photography studio and ran through way too many outfits in order to stylize the prints how we wanted them to look.