Insight: People want to invest in coolers that will actually do their job and help extend their outdoor experiences.
Big Idea: Save The Beers — Yeti encourages you to stray from your normal path and keep wandering. But wandering takes time. Time moves quicker when you’re enjoying the beauty of nature and affects the items you bring. Time passes, ice melts, beers get cold. Or, they do with a regular ol’ cooler. The Hopper Backflip keeps drinks colder for longer so you can explore longer. No more warm beers. No more adventures cut short. No matter the journey you take, you can always count on a cold beer to reward you at the end.
Medium: Print, Location-Based Patches, Free Maps
Insight: Heavy duty paper for heavy duty jobs.
Big Idea: Virtually Indestructible — Extreme Post-Its are ready for pretty much anything. They can withstand 0 to 120 degree weather. They’re meant for those heavy duty-jobs, you know, the ones that regular paper would never dare to tackle. Extreme Post-Its stick on virtually any surface, come in four different colors, and can handle high speed winds and soul-crushing water waves with grace. So bring on the challenge.
Medium: Print, Partnership
Credits: Art Director and Copywriter - Jessica Mendez Creative Director- Chad Rea
Insight: People don’t brush their teeth well so we want them to build on good habits.
Big Idea: Electrified Brushing — Quip was created to give you as few barriers as possible to keep up with dental health. Whether it’s for travel, expense, user experience, or simply wanting a change of pace; Quip has that. We genuinely want what is best for you and your dental health. Two industrial designers decided to take a dentist’s advice and created a brush with no gimmicks, just good design. Our goal is to help you craft strong dental habits to place that power back in your hands, so you don’t have to wait until the dentist to get a good cleaning.