During recruitment for Texas Royals, I experienced a challenge as I worked with my team, we had never done a systematic way of promoting recruitment. In the past, our organization had often relied on word-of-mouth alone with tabling around campus to get the word out. However, considering our biggest target audience are the incoming freshman girls, we had to strategize to not only help our organization stand out, but also do so in a way that was more organized and consistent. This led to creation of our “Recruitment Brand Guidelines” in which — much like it sounds— I created a guideline of fonts and color palettes we would stick with throughout all of recruitment period. Our recruitment chair chose the theme of “A Royal Draft” so our guideline followed a football theme from Instagram posts and hashtags to our own recruitment apparel we were required to wear to events.
For Intro to Creative we had to make a brand essence video for a company. We chose Warby Parker. Our goal was to create a 2 minute video that represented what the brand looks like, sounds like, and is like without actually telling the viewer until the end. My favorite part of the video was the way we captured movement. I was in charge of seeking locations while closely paying attention to color palettes, helping out with the filming portions, and contributing to the story boarding. At the end of the semester our video was shown during the “unofficial awards” lecture.
From late May until mid-July, I traveled through Europe putting my photojournalism skills to the test. During the first four weeks of my trip, I was under the guidance of Dennis Darling, who taught our group the ins and outs of photojournalism during our program intensive. This took place in the Czech Republic, we had nightly assignments in which we had to keep a “blog of sorts” that discussed a different aspect of Czech life. For my entries, I chose to have a nightly theme based on “the Dictionary of Obscure Sorrows.” This challenged my photography skills along with my writing skills. I was able to experiment with space and people, and personally, being under the daily deadlines allowed me to become more proactive about my daily activities. Through this program, I got the chance to meet people from more countries than I have fingers on my hands, visit concentration camps, talk to Holocaust survivors and so on. Interested in reading my blog? Check it out!
Over the summer, I had the opportunity to backpack through Europe on my own while crashing on the couch of family friends who opened their homes to me. One of my most fond memories was my time in the little time of Chipiona, Spain. Erika (the wonderful gal pictured), is a professional photographer who gave me the opportunity to shadow her on some of her photoshoots in this immense field of sunflowers on the side of the road. Though I got some wonderful pictures of the people who we were there to photograph, my favorite pictures were the ones I took of Erika. I thought it would be cool to capture the action behind the camera.
My favorite argument to ever happen on film is during the movie Across the Universe. During this scene, the main character Lucy screams at her boyfriend because while she is out protesting the Vietnam, her boyfriend reacts to the war by turning to art. During this iconic scene she screams “There’s a war out there and what are you doing in here? Some stupid doodles and cartoons?” This scene will forever be ingrained in my brain and that phrase will forever remain my favorite because of the aggressive context it came from… And now that’s what I title all of my sketchbooks.
I went to the National Gallery of Art in Washington D.C. at the beginning of 2018 and I was blown away by the architecture. Having been a fan of I.M. Pei’s work, I decided to create a simple graphic that is representative of what I consider one of his most significant motifs in architecture. Therefore, I played with a font that was heavy (much like his structures) and the filling of the type are his iconic geometric lines that can be found inside the National Gallery of Art and The Louvre.