Product: Part of the Intuit family, Mint is a budgeting app that allows you to consolidate your spending while also cultivating initiative to be more financially responsible. Mint is a category leader in the budgeting app world.
Insight: Millenials are already blamed for the half of the world’s problems and thus are turned off from being financially responsible.
Big Idea: Invest in Yourself. You’re an adult, so if you’re prioritizing your values, you’re acting like adult. Just because your financial experience may be inscrutable to older generations doesn’t mean that you aren’t making good choices. Mint helps you goal-set and goal-achieve, even in a financial future that doesn’t allow for helpful hints from your parents.
Medium: Print, OOH, App Extension
Credits: Art Director- Jessica Mendez, Copywriter- Katie Stone, Creative Director- Ryan Romero