Fandango
       
     
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Fandango
       
     
Fandango

Insight: People love watching movies and being able to escape their reality.

Big Idea: Live for Movies.

Challenge: People aren’t going to the movies as much.

Medium: Geo-targeted OOH, Transportation, App Extension, Social Media

Fun Fact: I created the font used in this campaign from scratch. It took me well over 30 hours to complete because each letter took about about 25-30 minutes to render once the design was finalized. I really loved the idea of creating an actual marquee styled font, so if you look closely, each letter has a different brightness and luminance to appear as though they’ve been freshly mounted on the boards.

Credits: Art Director- Jessica Mendez, Copywriter- Ramsay Campbell, Creative Director- Ryan Romero

Screen Shot 2019-06-27 at 9.50.48 AM.png
       
     
Screen Shot 2019-06-27 at 10.03.26 AM.png
       
     
Screen Shot 2019-06-27 at 9.51.01 AM.png