Insight: People love watching movies and being able to escape their reality.
Big Idea: Live for Movies.
Challenge: People aren’t going to the movies as much.
Medium: Geo-targeted OOH, Transportation, App Extension, Social Media
Fun Fact: I created the font used in this campaign from scratch. It took me well over 30 hours to complete because each letter took about about 25-30 minutes to render once the design was finalized. I really loved the idea of creating an actual marquee styled font, so if you look closely, each letter has a different brightness and luminance to appear as though they’ve been freshly mounted on the boards.
Credits: Art Director- Jessica Mendez, Copywriter- Ramsay Campbell, Creative Director- Ryan Romero