Extreme Post-It Notes
       
     
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Extreme Post-It Notes
       
     
Extreme Post-It Notes

Insight: Heavy duty paper for heavy duty jobs.

Big Idea: Virtually IndestructibleExtreme Post-Its are ready for literally anything. They’re meant for those heavy duty-jobs, you know, the ones that regular paper would never dare to tackle. Extreme Post-Its stick on virtually any surface, so bring on the challenge.

Challenge: Figuring out a way to introduce “Extreme Post-Its” for the every day user.

Fun Fact: I had to build each model by hand, so I had cut a regular sized post-it down to a 5x5 scale. This resulted in fragments of paper all over my apartment.

Medium: Print, Partnership

Credits: Art Director and Copywriter - Jessica Mendez Creative Director- Chad Rea

Extreme2-page-002.jpg
       
     
Extreme2-page-001.jpg
       
     
Extreme2-page-004.jpg