Insight: Heavy duty paper for heavy duty jobs.
Big Idea: Virtually Indestructible — Extreme Post-Its are ready for literally anything. They’re meant for those heavy duty-jobs, you know, the ones that regular paper would never dare to tackle. Extreme Post-Its stick on virtually any surface, so bring on the challenge.
Challenge: Figuring out a way to introduce “Extreme Post-Its” for the every day user.
Fun Fact: I had to build each model by hand, so I had cut a regular sized post-it down to a 5x5 scale. This resulted in fragments of paper all over my apartment.
Medium: Print, Partnership
Credits: Art Director and Copywriter - Jessica Mendez Creative Director- Chad Rea