Challenge: Design a walking tour poster using Latacunga’s elements
Big Idea: Using street painting styles and toned down colors, create a flyer that could also double as a souvenir.
Results: The way I approached this specific project was thinking through an old school postcard style. So I asked myself, how can I design something that could both have information and also be a nice travel postcard without it? I played with the colors and tried to keep them as muted as possible for the effect of timelessness and visual appeal.
Challenge: Redesign the cover of your favorite book
Big Idea: Create a design that has purpose from color, to placement, to typeface.
Results: Each component of the design is representative of an important theme of the book, all which ultimately represent the nuances of connecting back to your roots and your true being.