Princess Cruises
We were tasked to create a spot that positioned Princess Cruises as the best option for any traveler hoping to get back out there this summer. We led our creative with the insight that the U.S. is gearing up for a season of “revenge travel”— meaning that people are finally taking the vacations that were postponed due to COVID.
Princess Cruises stands out in the travel sector because of their ability to personalize vacations for every traveler, so we positioned our creative work behind the campaign of “the Princess Treatment.” A campaign that celebrates the individual ways Princess Cruises makes you feel special.
In addition to our national spot that aired all across the U.S., we also customized our campaign for eight different markets, for both TV, radio, and DOOH.
GCD: Chelsea O’Brien