Celebrating Minecraft
Minecraft is all about celebrating the fun and playful side of content. For this project, we were tasked with creating a series of videos that highlighted specific aspects of the game and the different maps players can use.
I worked closely with the game capture team and other creatives to bring these videos to life. My personal favorite is the marketplace trailer, keep an eye out for our much loved, ridiculously over-the-top one shot above.
Copywriter: Sarah Crum
ACD: John Searcy